Simply Good Sense Let's talk

Good sense for hard decisions.

Independent advice for founders and leadership teams when the stakes are high and the way forward isn't clear.

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What we do

From a tangled problem to a clear next step.

Make sense of it.

Find the real question and what's driving it.

Decide.

Weigh the options honestly. Choose where to focus, and why.

Make it happen.

Clear priorities, clear owners, a plan that works.

Who we are

We've sat where you're sitting.

Max Kelly

Strategy, ventures & execution

Twelve years at Virgin Group, where he co-founded businesses including Virgin Mobile in the US and Canada. Former head of Techstars London. Max is an operator who helps leaders decide what to do next.

Max on LinkedIn →

Donna North

Strategy, product & AI

A founder with multiple exits, including Dressipi, an AI personalisation and forecasting business. Donna has a sharp eye for which products will work, and gets teams across the business delivering them at pace. She brings strategy, product and execution together.

Donna on LinkedIn →

What are you trying to make sense of?

Tell us a little about it. No pitch, just a good conversation.

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